In a world obsessed by perfection, two icons — Willow Smith and Anya Taylor Joy — are rewriting the rule book. Their latest collaboration with Dior Forever Hydroa Nude doesn’t just represent a makeup launch, it’s also a manifesto of raw, unapologetic natural beauty. You’ll want closer.
Anya Taylor-Joy is the queen of reinvention. She knows how to break molds. Anya Taylor-Joy, the queen of reinvention, knows a thing or two about breaking molds. From her hauntingly brillant role in The Queen’s Gambit, where she transformed from an orphaned prodigy into a chess legend, to her recent Vogue Australia Cover, dripping with fantasy-driven allure and ethereal beauty, Anya embodies paradox: fragility fused wit ferocity. As the face of Dior’s Hydra Nude foundation, she channels this duality in a single swipe. “It’s important to let your true self shine through, not to hide,” she says.
Why pair her with Willow Smith then? Simple: Willow Smith is the living anthem for Gen-Z audacity. She is a musician, activist and fashion chameleon. She doesn’t wear makeup, she weaponizes it. Together, these women don’t just sell a product. They’re selling revolution.
Nude used to be a term for beige. Dior’s Hydra Nude range boasts 50 shades that are designed to melt into the skin like a second pulse. But this isn’t just about inclusivity to gain clout. It’s a reaction to a cultural change–a world in which fluidity is the norm. Imagine: Anya’s chess mastery in “The Queen’s Gambit” resonated because it mirrored the desire we all have to control narratives. Now she’s doing the same thing with beauty standards.
And Willow? She is the voice of an entire generation who sees makeup as art and armor. In her Dior campaign she layers Hydra Naked with metallic liners to prove that “natural” is still bold. The message? Your skin is not a canvas that needs to be fixed, but a story you want to tell.
We’re drowning with filters, but crave authenticity. Enter Hydra Nude, a formula that thrives off imperfection. Its 24-hour hydration does not mask, it enhances. Anya’s Vogue photo shoot, with its haunting close-ups of texture and unretained textures, reflects this ethos. Willow’s campaign videos show unfiltered close-ups, including freckles and laughter lines. In a swipe they’re taking on the billion-dollar beauty industry complex.
This isn’t makeup. It’s a middle-finger to conformity. When Anya swaps compacts for chessboards and Willow transforms foundation into protest, both are inviting us to join their movement. Ask yourself: What version have you been hiding from yourself?
Dior’s Hydra Naked isn’t just in a spotlight, it’s the spotlight. It’s time for you to step into the spotlight, honey.
“Beauty isn’t quiet. It’s a thousand women roaring at being finally seen. “
