Gigi Hadid, the supermodel-turned-beauty-revolutionary, is back with a game-changer: Maybelline Superfluff Brow Mousse. This is not just another brow gel. In a $12 tube, you’re getting a manifesto of self-expression. Your eyebrows will soon be the loudest part of a quiet luxury era.
In 2017, Gigi’s Jetsetter Palette with Maybelline, which combines highlighter and rebelliousness into one compact, broke the internet. Fast forward to 2025 and she’s still doubling down on the mission: Makeup shouldn’t erase, it should empower. Superfluff Brow mousse isn’t meant to “fix” your arches, but rather to enhance their raw, untamed nature. Imagine it as a middle-finger to the over-plucked and hyper-symmetrical eyebrows of the 2010s.
Gigi’s philosophy? During her 2017 masterclass she said, “Your brows tell your story.” She also revealed her hack for using blush as eyeshadow in order to create a lived-in glamour. She’s now applying the same rule-breaking spirit to brow care. The mousse’s featherlight formulation builds volume without being stiff, mimicking Gigi’s effortless “I woke-up-like-this” texture in her viral 2020 quarantine-birthday photos. Her natural brows stole attention alongside Zayn and a Cake Boss-created creation.
In a 2025 study, Vogue found that 68% Gen Z prefers makeup which enhances – not masks – their natural features. Superfluff is a product which celebrates bushy brows that are asymmetrical and human. It’s a response to the toxic perfectionism of the Instagram age, where Bella Hadid ruled with her razor-sharp, asymmetrical ponytails. Now, her sister’s “messy mother brows” have become the new flex.
The original Gigi x Maybelline collaboration sold out in just 48 hours. The Khair (named after Bella), a red lipstick, has become a cult favorite. Superfluff, with its 12-hour hold formula and vegan base, is set to break records. This is a nod to Gigi’s activism for sustainable beauty.
How to wear it: Rebel, don’t comply
- The “Bedhead Bombshell “: Slide Superfluff upwards for a texture which says, “I am too busy conquering my world to care about laminated eyebrows.”
- The “Soft Power Move “: Pair this with Gigi’s signature nude lips (her 2017 hack: Maybelline lipstick as concealer) for a boardroom-ready edge.
The “Glitter rebel “: layer with metallic liner in her Jetsetter palette – proof that “natural” is not mutually exclusive from “daring”.
Gigi did more than create a product. She started a movement. Superfluff challenges you to be “unclean” in a world obsessed by “clean girl” looks. Let your brows snarl and curl. Gigi said, while wearing a lip color named after her sister, “Beauty means loyalty to yourself first”.
“Your face isn’t a canvas to display trends. It’s a revolutionary revolution just waiting to happen .”
