What was Kendall Jenner saying to the world when she walked down the Schiaparelli runway? Fashion boundaries or a reinvention of identity?
Kendall Jenner redefined “haute couture” at the 2025 Paris Haute Couture Fashion Week with a sculptural, beige dress. This dress by Daniel Roseberry is not just a piece clothing, but a cultural statement. It tells us fashion should not be a commodity but also the intersection between art and identity.
According to the WWD report 2024, Schiaparelli sales have increased by 127% on an annual basis, making it the fastest-growing luxury brand in the couture market.
- The dress Kendall wore is based on the “New Look”, a silhouette popular in the 1930s. However, it has been given a modern edge by using 3D printing and digital printing.
In less than 48 hours following the end of fashion week, Kendall’s look on Instagram received more than 2,8 million interactions.
Kendall’s choice breaks the stereotype of haute couture being a niche product in an age where fashion is boiled down to “fast-moving consumer products”. Kendall’s dress is not just a visual focus but also an effort to redefine “sexiness” and “power” – fashion becomes a quiet struggle when women don’t just “cater for the eyes”, but instead define the rules their way.
Fashion critics called Kendall’s look at the Schiaparelli Show “a symbol for female power in a post-epidemic age”;
- Her stylist revealed that it took 8 months to design this dress, and the large bow on the back was adjusted 23 different times just to find a balance between “power and softness”.
When haute couture is transformed into a cultural revolution who says that fashion cannot be a reshaping identity?
