What is Dilara Findikoglu sewing when her scissors cut through the fabric? Is this underwear or a statement of female power?
It shouldn’t be a mere accessory in the wardrobe but a place for women to express their individuality. Dilara Findikoglu redefines “sexiness”, a London designer renowned for retro futurism, with her limited-edition underwear collection in collaboration with Boux Avenue.
- 10 styles, ranging from UK6 up to 16, with some bras available even up to G cup. This breaks the stereotype that “sexiness is only for certain body shapes”;
- The combination retro corset details with modern tailoring has the elegance of 1950s, but also the edge of millennium.
The colors range from powder blue to bold, vibrant red. The materials are a dialogue of luxurious satin and delicate laces. Each piece whispers, “Sexiness does not mean catering, but self-control.” ‘ - According to WGSN 2024 Trend Report the vintage underwear market grew 43% on an annual basis, and the demand from consumers for underwear “that combines design and comfort” is increasing;
Dilara herself revealed the design of the series took a whole year. The steel bones in the bra were adjusted 17 different times to find the perfect balance of “both power, and non-restraint”.
After the news about the limited sale was released, traffic on Boux Avenue’s official website increased by 320% and social media discussions increased by 5 million.
Dilara’s scissors are a counterattack against the “commodification of sexiness” in an age of “fast fashion”. They tell us that real lust does not have to be fast. Her design is a response to the “commodification” of sexiness. From the metallic luster on the corsets to the delicate folds in the lace edges, each piece declares that women’s bodies shouldn’t be defined but rather celebrated.
“Dilara findikoglu doesn’t sew underwear. She makes a statement of female power.
